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Diffusion of Innovations, 4th Edition

Diffusion of Innovations, 4th Edition

by Everett M. Rogers

Publisher: Free Press
ISBN: 9781451602470
Pages: 518
Format: pdf, ePub, mobi, fb2
File size: 13 Mb
Date posting: 2021-05-11
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Description

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second ...