Pdf textbook download The Guerrilla Marketing Handbook by Jay Conrad Levinson President, Seth Godin, Charles Rubin (English Edition) 9780395700136 DOCX DJVU ePub

The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook

by Jay Conrad Levinson President, Seth Godin, Charles Rubin

Publisher: Houghton Mifflin Harcourt
ISBN: 9780395700136
Pages: 396
Format: pdf, ePub, mobi, fb2
File size: 10 Mb
Date posting: 2021-05-09
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Description

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included. At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective ...