Online free downloads books Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace Guhan Subramanian RTF in English 9780393069464

Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace

Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace

by Guhan Subramanian

Publisher: Norton, W. W. & Company, Inc.
ISBN: 9780393069464
Pages: 236
Format: pdf, ePub, mobi, fb2
File size: 6 Mb
Date posting: 2020-11-25
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Description

Today’s increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are “fighting on two fronts”—across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling “toxic” assets into the U.S. government’s bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested