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The Future of Technology Management and the Business Environment: Lessons on Innovation, Disruption, and Strategy Execution

The Future of Technology Management and the Business Environment: Lessons on Innovation, Disruption, and Strategy Execution

by Alfred A. Marcus

Publisher: Pearson FT Press
ISBN: 9780133996135
Pages: 320
Format: pdf, ePub, mobi, fb2
File size: 8 Mb
Date posting: 2020-06-28
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Description

This guide will help you become far more effective in crafting strategy that reflects the relentless external pressures you face, so you can shape your future instead of letting it destroy you. Leading business strategy expert Alfred A. Marcus offers powerful tools for anticipating technological, economic, political, and business change, and managing the threats and opportunities it poses. Using incisive case studies, Marcus shows how to describe potential events leading from the present to the future, envision alternative positive and negative futures, and assess the moves you can make to prepare. He offers practical guidance for analyzing current strategy, challenges, customer and supplier bases, current and potential competitors, and possible short- and long-term substitutes for your offerings. This guide helps you identify potential inflection points that can quickly destroy a flourishing business model or transform a high-growth firm into one that’s just “treading water.” You’ll learn how to incorporate major technological shifts, global security, economics, and sustainability in your analyses, reducing the risk of unexpected external shocks to the maximum extent possible. Marcus demonstrates how to systematically assess potential responses related to product positioning, M&A, divesting, partnering, globalizing, and innovation. Finally, since businesses often ignore even the most compelling predictions, he addresses the challenge of getting your organization to take your analysis seriously – so you can act in time to win. The Future of Technology Management and the Business Environment will be an invaluable resource for everyone who is (or will be) involved in planning or implementing business strategy, especially in technology-rich organizations and industries.