Ebook free online downloads True Story: How to Combine Story and Action to Transform Your Business 9781422170687 by Ty Montague

True Story: How to Combine Story and Action to Transform Your Business

True Story: How to Combine Story and Action to Transform Your Business

by Ty Montague

Publisher: Harvard Business Review Press
ISBN: 9781422170687
Pages: 240
Format: pdf, ePub, mobi, fb2
File size: 6 Mb
Date posting: 2020-04-01
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Description

Today’s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through ...