Download it books online Exploring Marketing Research (with Qualtrics Card) RTF ePub by William G. Zikmund, Barry J. Babin (English literature)

Exploring Marketing Research (with Qualtrics Card)

Exploring Marketing Research (with Qualtrics Card)

by William G. Zikmund, Barry J. Babin

Publisher: Cengage Learning
ISBN: 9780324788440
Pages: 714
Format: pdf, ePub, mobi, fb2
File size: 18 Mb
Date posting: 2020-05-27
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Description

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research. Read More Show Less