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Neuro-Sell: How Neuroscience Can Power Your Sales Success

Neuro-Sell: How Neuroscience Can Power Your Sales Success

by Simon Hazeldine

Publisher: Kogan Page, Ltd.
ISBN: 9780749469214
Pages: 232
Format: pdf, ePub, mobi, fb2
File size: 6 Mb
Date posting: 2020-11-28
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Description

Psychologist and sales coach Simon Hazeldine presents a process and approach to selling that is based on solid research and the latest findings in neuroscience. By incorporating PRISM brain-mapping-- a personality profiling instrument that uses neuroscience to identify behavioral preferences -- Hazeldine helps front line sales associates, sales managers and directors understand the importance of the unconscious and find out how to get below the surface level of buyer behavior. PRISM is the tool to enable a sales...